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Power up your business for
the Big Switch On!
the Big Switch On!
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Welcome to the CORGI Business Community Free Masterclass Series
Thursday 1st, Wednesday 7th & Wednesday 14th September 2022.
6pm - 7pm BST. Online via Zoom.
6pm - 7pm BST. Online via Zoom.
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The CORGI Business Community is for business owners / sole traders in the plumbing heating and home improvement sector. The Masterclasses are here to bring you fresh ideas from top experts and show how being part of a community can make a difference to your mindset and your business.
You’re going into your busiest time of year in the midst of a cost of living crisis and risk of a recession. We are bringing you 3 topics to make the biggest impact on your business.
When you sign up for one masterclass, you’ll be able to attend them all, so take a look below for more information on what we’ll be covering and the great experts we’ve got to deliver. Looking forward to seeing you soon!
You’re going into your busiest time of year in the midst of a cost of living crisis and risk of a recession. We are bringing you 3 topics to make the biggest impact on your business.
- Pricing for Profit to make sure it’s not about being the cheapest and you’re getting a fair price for your hard work.
- Brand to demonstrate to your clients why you’re worth it
- Futureproofing your business to deliver low-carbon
When you sign up for one masterclass, you’ll be able to attend them all, so take a look below for more information on what we’ll be covering and the great experts we’ve got to deliver. Looking forward to seeing you soon!
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Pricing for Profit Masterclass
Thursday 1st September 2022, 6pm BST.
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You're going into your busiest time of year but is your business set up to give you the profit you deserve?
It’s frustrating when customers buy cheap elsewhere, especially when you know you’d do a better job. Discounting and cutting prices seems to be the way these days – and that results in working harder, longer, for less income – and doesn’t necessarily lead to happier customers.
59% of those surveyed recently at the Installer Show at the NEC felt that they weren’t pricing for the profit they need. Are you?
80% of those surveyed didn't know how much profit they were making. Do you?
So what do you need to switch up the profit in your business? Especially in the midst of high inflation and a cost of living crisis?
In this Corgi Business Community Masterclass, we’ll examine the crucial steps to help you get away from the 'race to the bottom' on cost, including:
- How to set profit margins
- Pricing for profit in challenging times
- Understanding Value versus Cost
- How to track profitability
In addition, you'll get the chance to talk to other business owners and get the answers to some big questions like, "Why should I buy from you?"
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GUEST EXPERT
Peter Hill, Author 'Pricing for Profit'
Peter Hill, Author 'Pricing for Profit'
Peter worked on projects in hundreds of businesses across the UK and Europe, and in every single one of them Price was a critical factor to their success (or failure), yet not one of them had read a book on the topic, attended a training course, or spent any time tackling the subject within their business.
He developed a passion for the subject as he found the simplest of ideas had the most profound impact on businesses profits. After 20 years of running projects and building up his bank of case studies, he felt compelled to put them all in a book, Pricing For Profit.
He developed a passion for the subject as he found the simplest of ideas had the most profound impact on businesses profits. After 20 years of running projects and building up his bank of case studies, he felt compelled to put them all in a book, Pricing For Profit.
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Brand Masterclass
Wednesday 7th September 2022, 6pm BST.
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Brand is not a buzzword, it’s not a logo, it’s what sets you apart from your competition and the reason why your customers would pay more for your services.
Brand is a feeling, it’s an emotional connection, it’s why you choose to buy Apple, Sonos, Range Rover, Ford, Tiffany, Mulberry, Farrow and Ball, Vans, ASOS, Converse, Adidas, Nike, Rolex, Garmin, McDonalds, Worcester Bosch!
Our industry is seen as a commoditised industry, where there is no differentiation from one business to the next, so the client / customer goes for the cheapest option.
The power of branding is about knowing what’s different about your business and what sets you apart from your competition.
Brand is a feeling, it’s an emotional connection, it’s why you choose to buy Apple, Sonos, Range Rover, Ford, Tiffany, Mulberry, Farrow and Ball, Vans, ASOS, Converse, Adidas, Nike, Rolex, Garmin, McDonalds, Worcester Bosch!
Our industry is seen as a commoditised industry, where there is no differentiation from one business to the next, so the client / customer goes for the cheapest option.
The power of branding is about knowing what’s different about your business and what sets you apart from your competition.
In this Corgi Business Community Masterclass, we will look at:
- What brand is
- How it impacts on buying decisions
- How you can establish yours
By the end of the session you will know what you need to do get clear on your brand so that your clients will see the value you bring and will pay a fair price for it.
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GUEST EXPERT
Bob Bayman, Managing Director, Elephants Can't Jump
Bob Bayman, Managing Director, Elephants Can't Jump
Bob has worked with some big brands over the years and has a strong track record in the design, development and management of Brand Positioning, Brand Strategy, Consumer Insight, Innovation, Customer experience and marketing to build brand awareness and improve sales.
Much of Bob’s work is now focused on sustainability and brands focused on carbon reduction and renewable energy.
Much of Bob’s work is now focused on sustainability and brands focused on carbon reduction and renewable energy.
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Future Proofing Your Business to Deliver Low-Carbon Masterclass
Wednesday 14th September 2022, 6pm BST.
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We need 500,000 new professionals and trades to help achieve the Government’s Net-Zero targets, within the existing housing stock alone; could you be one of them?
Our homes use 35% of all the energy in the UK and emit 20% of the carbon dioxide emissions.
Energy tariffs are continuing to rise causing a cost of living crisis.
To tackle climate change we need to reduce carbon dioxide emissions whilst heating and powering our homes. More and more home owners will also be looking at how they can save money on their energy bills through renewable technology and fabric improvements.
There are around 28 million existing homes in the UK needing to be retrofitted with low carbon energy solutions and fantastic opportunities to diversify your business and be part of this delivery.
Our homes use 35% of all the energy in the UK and emit 20% of the carbon dioxide emissions.
Energy tariffs are continuing to rise causing a cost of living crisis.
To tackle climate change we need to reduce carbon dioxide emissions whilst heating and powering our homes. More and more home owners will also be looking at how they can save money on their energy bills through renewable technology and fabric improvements.
There are around 28 million existing homes in the UK needing to be retrofitted with low carbon energy solutions and fantastic opportunities to diversify your business and be part of this delivery.
In this Corgi Business Community Masterclass, we will look at:
- The opportunities for your business in the domestic retrofit market
- The skills needed to undertake these works
- First-hand experience from someone who is doing it
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GUEST EXPERT
Russell Smith, Founder & MD of Parity Projects
Russell Smith, Founder & MD of Parity Projects
Russell Smith is Founder and MD of Parity Projects, a company dedicated to transforming the existing housing stock and making greener homes a reality for everyone.
Russell is also Founder and Managing Director of the RetrofitWorks who are currently running the £32m Warmer Homes retrofit programme for the Mayor of London and pioneering self-sustaining retrofit programmes in Oxfordshire, London, Manchester and the Home Counties. Russell was lead author for the Construction Leadership Council’s 2021 National Retrofit Strategy ad sat on the Government’s Green Jobs Task Force.
Russell is also Founder and Managing Director of the RetrofitWorks who are currently running the £32m Warmer Homes retrofit programme for the Mayor of London and pioneering self-sustaining retrofit programmes in Oxfordshire, London, Manchester and the Home Counties. Russell was lead author for the Construction Leadership Council’s 2021 National Retrofit Strategy ad sat on the Government’s Green Jobs Task Force.
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WHAT IS THE CORGI BUSINESS COMMUNITY?
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These free Corgi Business Community Masterclasses have been curated to bring you fresh ideas and demonstrate the difference being part of a community can make to your mindset.
Powered by Construction Coach, the community is for business owners/sole traders in plumbing, heating & home improvement: It’s designed as a low-cost way to access business guidance, experts and a great network to support you in tackling key challenges to build a stronger, more profitable and happier business.
Powered by Construction Coach, the community is for business owners/sole traders in plumbing, heating & home improvement: It’s designed as a low-cost way to access business guidance, experts and a great network to support you in tackling key challenges to build a stronger, more profitable and happier business.
YOUR HOST
Maria Coulter,
Founder, CORGI Business Community & Construction Coach
Founder, CORGI Business Community & Construction Coach
With a career spanning over 20 years in the industry as a Quantity Surveyor, Project Manager and Risk Manager, Maria’s interest in personal development led her to become a qualified Personal and Business Coach in 2012. Maria is passionate about bringing positive, lasting change to the industry and is launching the Corgi Business Community to help SMEs and sole traders in the plumbing, heating and home improvement sector build stronger, more profitable - and happier - businesses.
Maria is a Non-Executive Director on the Construction Industry Council national board, Chair of the Construction Leadership Council Repair, Maintenance & Improvement Skills Group and was awarded the British Empire Medal in the 2019 Queen’s Birthday Honour’s List for services to the Construction Industry.
Maria is a Non-Executive Director on the Construction Industry Council national board, Chair of the Construction Leadership Council Repair, Maintenance & Improvement Skills Group and was awarded the British Empire Medal in the 2019 Queen’s Birthday Honour’s List for services to the Construction Industry.